The Impact of Website Optimization and SEO on Small Businesses

When starting a business, your biggest concern is keeping step and competing with larger companies that offer similar products and services. Potential customers may shop elsewhere without the right SEO (search engine optimization) tools, and your business can blend into the crowd.

Why Is SEO Important?

Website and search engine optimization are key marketing strategies that improve online brand awareness and appeal, turning more Google searchers into viewers and more viewers into buyers. If you use the cost-effective tactics correctly, Google Analytics ranks your pages higher on search engine results pages. 

According to Search Engine Journal, roughly 28.5% of all searches end on the first organic result, while only 2.5% of searchers make it to the tenth organic result. Therefore, you remain invisible if your website page isn’t one of the first to pop up. 

Below, we’ll explain SEO tactics that positively affect your small business.

Keywords for Higher Visibility

Unlike big chain brands, everyone knows you must work hard to get your name out. One of the best ways to do so is by increasing online visibility with relevant keywords. 

When individuals conduct searches, they use keywords, and the Google Algorithm searches for content that uses the same ones. Therefore, use keyword research to determine high-volume keywords and phrases most potential customers use so you can implement them into your content for better matches. 

Proper research also pinpoints low-competition keywords your competitors rarely use, which could set you apart. Just as importantly, uncover negative keywords that may cause your content to pop up when it shouldn’t. These misleading searches cause a higher bounce rate since viewers will almost immediately leave your site without taking further action. 

Optimized Content for User Friendliness and Engagement

Once your target audience clicks on your Google link, you must engage them to ensure they remain on the page. The first thing your audience will look for is aesthetics. 

For instance, a blog post with long paragraphs and few headings is tedious and difficult to skim. However, creating smaller, four-line, breathable paragraphs with natural wording, bullets, and lists becomes more enticing. You could also:

• Create easy navigation with a ribbon at the top of the page
• Increase page loading speeds
• Improve content with pictures and videos 

Improve Your Online Presence!

Google Analytics is ever-changing, meaning all types of businesses interested in digital marketing should stay on top of the SEO tactics that could benefit their business structure. These tactics include mobile friendliness, backlinking, fixing broken links, and more.